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Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.

Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.

So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.

In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.

But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.

However, a later version of the app will allow for a semi-permanent way to keep them.

(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.

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