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Conclusion: Caveat emptor (buyer beware] - there is a whole army of Harvard MBAs working in consumer goods companies all around the world whose sole mission in life is to get you to pay more for less without ever noticing.These pages / videos may contain copyrighted (©) material the use of which has not always been specifically authorised by the copyright owner.Shrinkflation Hits The UK: Toblerone Shrinks By 10%, Price Stays The Same Known in grocery circles as 'liar packs', shrinking portion sizes became an attractive alternative to simply raising prices back during the great recession when consumers became particularly sensitive to price.Of course, the net effect is exactly the same but it's much more difficult to notice that fine print on the bottom corner of the packaging than it is the price tag at check out.

Since all of these storms are very clearly and very obviously deliberated manufactured, this “Anniversary Hurricane” was clearly intentional.” Do you ever get the sense that your favorite steak at that Quick Service Restaurant of your choice keeps getting thinner and thinner all while your check size at the end of the night continues getting larger and larger. Shrinkflation - Real Inflation Much Higher Than Reported As a new study in the U. just revealed, shrinking portion sizes among food manufacturers is actually way more common than you might think and you probably never even noticed it.” 'Shrinkflation' has hit over 2,500 consumer products over the past five years And here is the breakdown by month over the past 5 years: But it's not just British consumers getting duped by "shrinkflation" as all the same games are played in the U. Yet, assuming that both packages are sold at the same price this small reduction in size equates to a substantial 9% price hike on a per sheet basis.Meanwhile, these containers are completely identical aside from some tiny print in the bottom right hand corner.Unless I have the names mixed up, the author seems to go by the name of “Sofia Smallstorm” (to avoid being identified by name, of course) and goes to great lengths to protect his or her identity.This person also wrote the foreward to No Natural Weather: Introduction to Geoengineering 101.

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