Online dating is

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The researchers used data from two samples of speed daters, who filled out questionnaires about more than 100 traits and preferences and then met in a series of four-minute dates.Afterwards, the participants rated their interactions, indicating level of interest in and sexual attraction to each person they met.

For many women, though certainly not all, if they are going to break with gender norms, it is only going to be for a really attractive guy.

But the truth is that the majority of singles online are honest,” says online dating consultant Laurie Davis. The fact is, though, that finding a great match online isn’t necessarily any “easier” than finding one out there in the real world, though there’s no question that it’s significantly more efficient.

James Wadley, author of , gives this canard some much-needed perspective: “A harsh reality about dating (and life in general) is that there are some people who lie about anything and everything. Remember, an extended email correspondence with your online match is subject to the same misunderstandings, lapses in conversation and general awkwardness as a chance encounter with someone new at your local bar — though, hopefully, it’s a bit lighter on your wallet.

Aviv Goldgeier, an engineer for the dating website Hinge, recently analyzed the share of “likes” on Hinge that went to the most-liked people of each gender.

He found that inequality on dating apps is stark, and that it was significantly worse for men.

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